Honda Racing UK Welcomes SENA As Technical Communications Partner For 2027 Road Racing Campaign
The partnership brings together two organisations with a shared passion for innovation, technology and performance, as Honda Racing UK prepares to build on an extraordinary 2026 road racing season.
Leading the charge will be Dean Harrison, who enjoyed a sensational 2026 Isle of Man TT campaign, securing victories in both the Superbike and Senior TT races aboard the Honda CBR1000RR-R Fireblade SP. Harrison’s outstanding performances reinforced his position among the world’s leading road racers and underlined Honda Racing UK’s status as the benchmark team in international road racing.
Alongside Harrison, 23-time Isle of Man TT winner John McGuinness MBE will once again represent Honda Racing UK at the North West 200 and Isle of Man TT races. The legendary rider’s extraordinary experience and enduring competitive spirit make him an invaluable member of the team, with the pairing continuing a hugely successful partnership on the roads.
Together, Harrison and McGuinness will play a central role in an exciting new programme of original digital content created in collaboration with SENA, offering motorcycle racing fans unprecedented access to the riders, motorcycles and people behind Honda Racing UK’s road racing success.
In the months leading up to the North West 200 and Isle of Man TT, Honda Racing UK and SENA will produce a series of rider-led films, technical features, behind-the-scenes stories and podcasts, exploring the preparation, precision and personalities that define the world’s most demanding motorcycle races.
Using SENA’s advanced motorcycle communication technology, the content will capture authentic conversations and experiences as the riders prepare for the season, audiences can expect a unique perspective on life at the sharp end of international road racing.
The content will also explore the technology behind SENA’s range of motorcycle communication systems, demonstrating how riders can stay connected, share experiences and communicate clearly in real-world motorcycling environments.
Shawn Kim, Senior Vice President of Global Marketing, SENA Technologies:
We’re proud to partner with Honda Racing UK at two of the most iconic road racing events in the world, the Isle of Man TT and the NW200. At SENA, we believe that connection is at the heart of every great ride, and this partnership reflects our commitment to bringing riders and the global motorcycle community closer together. We’re excited to support Honda Racing UK as they take on these legendary challenges and to be part of their journey at the highest level of road racing.
Team Principal Neil Fletcher
“We’re delighted to welcome SENA to Honda Racing UK as our Technical Communications Partner for the 2027 road racing season. The partnership transcends traditional sponsorship, you’ll see our team making use of SENA gear in and around the paddock, Dean and John will be using it in the lead up to races and we’re excited to help develop future product with Shawn and his team. With a new Fireblade, two incredible riders and with the support of SENA and our other partners, Honda Racing UK will be on top form in 2027.Together, Honda Racing UK and SENA aim to deliver a new standard of fan engagement, combining world-class racing talent with cutting-edge communication technology to bring audiences closer to the action than ever before.